---
title: Cognistry Edge Blog | Mark Ondash CPTD® MPC™ (6)
description: Mark Ondash, CPTD |MPC | is a co-founder of Cognistry. His work focuses on helping organizations overcome Data Drag and build decision capability in the AI economy through simulation-based capability development (6)
---

[Skip to content](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/6#main-content)

[![AI Powered Course Designer for Learning Architects](https://cognistry.co/hs-fs/hubfs/cognistry_primary-1.png?width=250&height=100&name=cognistry_primary-1.png "AI Powered Course Designer for Learning Architects")](https://cognistry.co)

- [Home](https://cognistry.co)
- [Platform](https://cognistry.co/platform)

    - [Signal](https://cognistry.co/signal)
    - [Forge](https://cognistry.co/forge)
    - [Sim](https://cognistry.co/sim)
    - [Edge](https://cognistry.co/edge-activate-adoption-and-change)
- [Solutions](https://cognistry.co/overview)
- [About](https://cognistry.co/about)
- [Resources](https://cognistry.co/resources)

    - [Get the Book!](https://cognistry.co/the-ai-lead-lambert)
    - [Recommended](https://cognistry.co/edge)
- [LOGIN](https://app.cognistry.co)

# Insights

Thought leadership on capability, decision-making, and knowledge systems

Search

[All](https://cognistry.co/edge) [Prove Value](https://cognistry.co/edge/tag/prove-value) [Culture](https://cognistry.co/edge/tag/culture) [Develop People](https://cognistry.co/edge/tag/develop-people) [Train Agents](https://cognistry.co/edge/tag/train-agents) [Activate Contribution](https://cognistry.co/edge/tag/activate-contribution) [Design Allocation](https://cognistry.co/edge/tag/design-allocation) [Organization](https://cognistry.co/edge/tag/organization)

Featured

[![AI for Instructional Design: A Practical 2026 Guide](https://csuxjmfbwmkxiegfpljm.supabase.co/storage/v1/object/public/blog-images/organization-48833/1785824487797_Decorative-editorial-title-card-illustration.jpeg)](https://cognistry.co/edge/ai-for-instructional-design)

Prove Value

## [AI for Instructional Design: A Practical 2026 Guide](https://cognistry.co/edge/ai-for-instructional-design)

 AI for Instructional Design: A Practical 2026 Guide AI for instructional design will accelerate your drafting, automate repetitive admin, and prototype narration and media in hours instead of days....

Mark Ondash CPTD® MPC™ · 16 min read · Aug 4, 2026, 10:03:30 AM

## Latest

[![Scenario-Based Training: L&D Design and Implementation Guide](https://csuxjmfbwmkxiegfpljm.supabase.co/storage/v1/object/public/blog-images/organization-48833/1785714259802_Professional-woman-using-branching-training-simulation.jpeg)](https://cognistry.co/edge/scenario-based-training)

### [Scenario-Based Training: L&D Design and Implementation Guide](https://cognistry.co/edge/scenario-based-training)

 Scenario-Based Training: L&D Design and Implementation Guide Scenario-based training (SBT) is a decision-focused...

Mark Ondash CPTD® MPC™ · 27 min read

[![Leadership team in a tense meeting reviewing notes, highlighting the challenge of recognizing and acting on critical signals in decision-making.](https://cognistry.co/hubfs/Blog%20%2325.png)](https://cognistry.co/edge/the-signals-facilitators-notice-that-leaders-often-miss)

Culture

### [The Signals Facilitators Notice That Leaders Often Miss](https://cognistry.co/edge/the-signals-facilitators-notice-that-leaders-often-miss)

 And sometimes, the first place those capabilities become visible is from the facilitator’s chair.Facilitators occupy a...

Mark Ondash CPTD® MPC™ · 6 min read

[![Team reviewing strategy on a whiteboard during a meeting, highlighting the gap between planning discussions and real-world decision execution.](https://cognistry.co/hubfs/Blog%20%2324.png)](https://cognistry.co/edge/the-moment-a-workshop-becomes-capability-development)

Culture

### [The Moment a Workshop Becomes Capability Development](https://cognistry.co/edge/the-moment-a-workshop-becomes-capability-development)

 Facilitators spend a great deal of time designing learning sessions.

Mark Ondash CPTD® MPC™ · 7 min read

[![Business team in a meeting reviewing reports and discussing strategy, highlighting the challenge of turning discussion into effective decisions.](https://cognistry.co/hubfs/Blog%20%2323.png)](https://cognistry.co/edge/what-you-learn-when-you-watch-teams-make-decisions)

Culture

### [What You Learn When You Watch Teams Make Decisions](https://cognistry.co/edge/what-you-learn-when-you-watch-teams-make-decisions)

 For many years, I have spent time in rooms where teams gather to work through important problems.

Mark Ondash CPTD® MPC™ · 7 min read

[![Crumpled account plan in foreground as sales leaders review declining results, highlighting the gap between planning and execution.](https://cognistry.co/hubfs/Blog%20%2322.png)](https://cognistry.co/edge/account-plans-look-great-on-paper-but-teams-still-miss-revenue-targets)

Prove Value

### [Account Plans Look Great on Paper — But Teams Still Miss Targets](https://cognistry.co/edge/account-plans-look-great-on-paper-but-teams-still-miss-revenue-targets)

 Strategic account planning has become a cornerstone of enterprise sales organizations.

Mark Ondash CPTD® MPC™ · 6 min read

[![Professional facing overwhelming data dashboards and reports, highlighting the challenge of turning complex information into clear decisions.](https://cognistry.co/hubfs/Blog%20%2317.png)](https://cognistry.co/edge/the-hidden-problem-sales-enablement-information)

Culture

### [The Problem with Sales Enablement: Information Without Decision Capability](https://cognistry.co/edge/the-hidden-problem-sales-enablement-information)

 Sales enablement has become a central function inside many modern organizations.

Mark Ondash CPTD® MPC™ · 7 min read

[![Business professionals standing in a modern control room analyzing large digital dashboards filled with data visualizations, charts, and network maps.](https://cognistry.co/hubfs/Blog%20%2316.png)](https://cognistry.co/edge/why-digital-transformation-often-fails-to-change-how-decisions-are-made)

Prove Value

### [Why Digital Transformation Often Fails to Change How Decisions Are Made](https://cognistry.co/edge/why-digital-transformation-often-fails-to-change-how-decisions-are-made)

 For more than a decade, organizations have invested heavily in digital transformation.

Mark Ondash CPTD® MPC™ · 7 min read

[![Diverse team experiments, tests, builds prototypes with sketches—experiential learning in action.](https://cognistry.co/hubfs/Blog%20%2315.png)](https://cognistry.co/edge/why-experiential-learning-is-essential-for-capability-development)

Design Allocation

### [Why Experiential Learning Is Essential for Capability Development](https://cognistry.co/edge/why-experiential-learning-is-essential-for-capability-development)

 For decades, professional learning inside organizations has centered on the delivery of information.

Mark Ondash CPTD® MPC™ · 7 min read

[![Scientists, artist, runner inside glass case labeled ](https://cognistry.co/hubfs/Blog%20%2314.png)](https://cognistry.co/edge/capabilities-the-missing-dimension-of-performance-improvement)

Design Allocation

### [Capabilities: The Missing Dimension of Performance Improvement](https://cognistry.co/edge/capabilities-the-missing-dimension-of-performance-improvement)

 Organizations spend enormous effort trying to improve performance.

Mark Ondash CPTD® MPC™ · 8 min read

### Popular Articles

- [The Rise of the Capability Engineer](https://cognistry.co/edge/the-rise-of-the-capability-engineer)  23 min read
- [Human Capital Management for an AI World: Start With Capability](https://cognistry.co/edge/human-capital-management-for-an-ai-world)  20 min read
- [Future Skills: Start With Contributions, Not Trait Lists](https://cognistry.co/edge/future-skills)  21 min read
- [AI Adoption Strategy: 4 Readiness Checks Before Business Leaders Build](https://cognistry.co/edge/ai-adoption-strategy)  17 min read
- [Construct Validity Training for HR: Define Four Things First](https://cognistry.co/edge/construct-validity-training)  22 min read

### Topics

[Prove Value](https://cognistry.co/edge/tag/prove-value) [Culture](https://cognistry.co/edge/tag/culture) [Develop People](https://cognistry.co/edge/tag/develop-people) [Train Agents](https://cognistry.co/edge/tag/train-agents) [Activate Contribution](https://cognistry.co/edge/tag/activate-contribution) [Design Allocation](https://cognistry.co/edge/tag/design-allocation) [Organization](https://cognistry.co/edge/tag/organization)

### Stay Updated

 Get the latest insights on capability development and decision-making delivered to your inbox. 

[Subscribe](https://cognistry.co/contact)

[Previous](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/5)

[1](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/1) ... [5](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/5) 6 [7](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/7) ... [8](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/8) 

[Next](https://cognistry.co/edge/author/mark-ondash-cptd-mpc/page/7)

[![Cognistry\_Icon\_White](https://cognistry.co/hs-fs/hubfs/Logos/Cognistry_Icon_White.png?width=150&height=60&name=Cognistry_Icon_White.png "Cognistry_Icon_White")](https://cognistry.co)

- [Cognistry](https://cognistry.co)
- [Resources](https://cognistry.co/resources)
- [Sign In](https://app.cognistry.co)
- [Privacy](https://cognistry.co/privacy)
- [Terms](https://cognistry.co/terms)

© 2026 Cognistry. Capability by Design.

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://cognistry.co/edge",
  "@type" : "Blog",
  "blogPost" : [ {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-08-04T14:03:30Z",
    "headline" : "AI for Instructional Design: A Practical 2026 Guide",
    "url" : "https://cognistry.co/edge/ai-for-instructional-design"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-08-03T01:44:36Z",
    "headline" : "Scenario-Based Training: L&D Design and Implementation Guide",
    "url" : "https://cognistry.co/edge/scenario-based-training"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-05-08T15:54:00Z",
    "headline" : "The Signals Facilitators Notice That Leaders Often Miss",
    "url" : "https://cognistry.co/edge/the-signals-facilitators-notice-that-leaders-often-miss"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-05-01T15:54:02Z",
    "headline" : "The Moment a Workshop Becomes Capability Development",
    "url" : "https://cognistry.co/edge/the-moment-a-workshop-becomes-capability-development"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-04-24T15:53:02Z",
    "headline" : "What You Learn When You Watch Teams Make Decisions",
    "url" : "https://cognistry.co/edge/what-you-learn-when-you-watch-teams-make-decisions"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-04-17T15:53:01Z",
    "headline" : "Account Plans Look Great on Paper — But Teams Still Miss Targets",
    "url" : "https://cognistry.co/edge/account-plans-look-great-on-paper-but-teams-still-miss-revenue-targets"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-04-10T13:33:46Z",
    "headline" : "The Problem with Sales Enablement: Information Without Decision Capability",
    "url" : "https://cognistry.co/edge/the-hidden-problem-sales-enablement-information"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-04-08T15:11:02Z",
    "headline" : "Why Digital Transformation Often Fails to Change How Decisions Are Made",
    "url" : "https://cognistry.co/edge/why-digital-transformation-often-fails-to-change-how-decisions-are-made"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-04-06T13:02:46Z",
    "headline" : "Why Experiential Learning Is Essential for Capability Development",
    "url" : "https://cognistry.co/edge/why-experiential-learning-is-essential-for-capability-development"
  }, {
    "@type" : "BlogPosting",
    "author" : {
      "@type" : "Person",
      "name" : "Mark Ondash CPTD® MPC™"
    },
    "datePublished" : "2026-04-03T13:48:09Z",
    "headline" : "Capabilities: The Missing Dimension of Performance Improvement",
    "url" : "https://cognistry.co/edge/capabilities-the-missing-dimension-of-performance-improvement"
  } ],
  "description" : "Where organizations turn insight into operational decisions. Learn how leaders overcome Data Drag and build real decision capability with AI.",
  "name" : "Cognistry Edge Blog",
  "publisher" : {
    "@id" : "https://cognistry.co/#organization",
    "@type" : "Organization",
    "name" : "Cognistry"
  },
  "url" : "https://cognistry.co/edge"
}
```